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感恩节这样做,才能实实在在搞定潜在客户!
每年11月的第四个星期四是美国传统的感恩节,在美国人的心目中,感恩节的重要性仅次于圣诞节。这一天也是美国的公共假日,美国人往往连上周末,度过一个4-5天的假期,作为美国血拼季和休假季的开始。
整自外贸人 2022-11-23 15

每年11月的第四个星期四是美国传统的感恩节,在美国人的心目中,感恩节的重要性仅次于圣诞节。这一天也是美国的公共假日,美国人往往连上周末,度过一个4-5天的假期,作为美国血拼季和休假季的开始。

外贸货代

 

第一种,已下单客户

没有什么比送礼更直接的了。对于老客户,我们可以根据客户的喜好、需求在这个节日送上一份贴心的小礼物,比如一件孩子喜欢的小玩具、客户喜欢的书籍等等;如果是新客户,不了解对方的喜好也没有关系,可以送一些中国特色的小礼物,客户一般都比较喜欢。记得附赠贺卡!

或者拍一段有意思的短视频,视频祝福往往比文字更直观、更能打动人!国外很多客户对YouTube、TikTok等短视频爱不释手,所以我们也可以来一段!用自己的照片或者动员全公司的员工录制一段客户的专属祝福视频,绝对会留下深刻的印象。


第二种,强烈购买意向客户

1.最好写一封专属的邮件,千万不要套用模板,有针对性一点,比如你可以回顾一下与这位客人之间的一两件印象深刻的事情,或者是他曾经给予你的帮助等等,然后因此致以谢意。最好后面再加上一张感恩节贺卡。

2.组织一次专场促销活动:由于感恩节与疯狂购物季“黑色星期五”紧密相连,不妨利用感恩节做个促销,给老客户一些真正的实惠。把自己的祝福邮件标题变成这样:

 

Happy Thanksgiving! Special Savings Inside Just for You
Enjoy 10% Off: A Happy Thanksgiving, Indeed
Your Thanksgiving begins here
No need to thank us for these exclusive deals
It’s a time to give thanks
Happy Thanksgiving! We've Got A Treat For You!
When Thanksgiving Day meets Big Sale

 

第三种,一般意向客户
可以通过WhatsApp等发送简短的祝福短信。例如:
From all of us to all of you at Thanksgiving.
Thanksgiving wishes for you and your family.
Joy and fun, wish fulfillment and blessing, come to your home this Thanksgiving!
I am so grateful that I have you all with me on this Thanksgiving Day.

 

第四种,潜在客户
很多老外会在感恩节或“黑五”期间,在社交平台上发表评论或者照片,这个时候就是提升你们感情的时刻了,一定要记得积极点赞评论多多互动哦!但要注意的是,尽量在这些评论里少提自己的产品,否则让人觉得你的举动虚情假意,效果适得其反。

 

外贸货代


感恩节可借鉴邮件模板:

 

1.【感恩合作】 Dear Mr. xxx, Thank you for choosing us among thousands of suppliers! On the occasion of Thanksgiving, let's thank you for your precious support in the past year. For our future cooperation, we will make every effort to provide the best quality products and the most sincere service. Warm wishes,With thanks


2.【借此寄送小礼物~】 Dear Miss. xxx, First of all, I wish you and your family Thanksgiving come soon! Thank you for meeting this year, so that we have a happy cooperation and win-win! Take this important holiday and send some small gifts with Chinese characteristics. I hope you like it! We look forward to joining hands with you on a new journey~ Happy holidays! Kind regards… 


3.【借此展示新品~】 Dear Miss. xxx, Thanksgiving is a traditional virtue of the Chinese nation! We believe that as long as the heart is always grateful, everything will be as the heart wishes! In this beautiful day, please allow me to share another joy! In order to thank our old customers, our company is now launching a number of new products with more affordable prices. You can consider booking some in advance! The opportunity is rare, the discount is no longer, and a small gift is attached. I wish you and your family a happy Thanksgiving! Respectfully … 


4.【借此寄送新品样品~】Dear Mr. xxx,We are already updating our online catalog http://www.xxxxxxxxx.com.Now it covers the latest new products, which are now on the market. We believe you will find some attractive new products in our product line. When Thanksgiving is coming, we send some samples and gifts. If you are interested, remember to contact us at any time! Happy holidays to you and your family again! Best regards 


5.【借此年终冲刺催单】Dear Mr. xxx,On this important holiday, first of all, I wish you a happy Thanksgiving. Time flies. It's coming to the end of the year! As you know, we will have the Lunar New Year holiday at the end of January. Every year, the logistics company will complete the delivery 15-20 days before the holiday. Therefore, we can't transport the goods to the port for about a month. Therefore, we recommend that you place an order as soon as possible . We look forward to your early reply. Best regards

时不我待,感恩节已经飞奔在路上了,赶快行动起来吧!


箱讯科技智慧国际物流AnyCase平台是一家上海货代公司旗下基于物流大数据的国际货运平台,箱讯科技在上海、苏州、常熟设有多个分公司,服务全国10000+客户行业,为客户提供货代、海运、空运、铁路整箱、海运整箱、海运拼箱、拖车报关、采购、订舱、清关、转关、仓储物流、代办货运保险、代办各种证书、代理检验/检疫等一条龙的智能进出口物流服务,并提供海运价格查询和海运运费查询,欢迎来电咨询400-1567-881。

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发出去的邮件已读不回?这12个跟进模板,让你轻松拿下订单
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如何巧妙应对国外客户的讨价还价?
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