在适当的时候发送合适的开发信，往往能提高交易成功率。在客户比较关注的节日，发送问候邮件不仅可以在情感上联系他们，还可以让他们交换信息，这可能会带来意想不到的收获。而2023年即将到来，外贸人不要错过新年节日营销哦！

一、新年邮件的种类
很多人以为节日营销只能发祝福类型的邮件，其实不然，外贸货代人可以发送多种类型的新年邮件，下面简单列出几种：

1、祝福类
在节日里发送祝福邮件是外贸人的基础操作，很多外贸人都会这样选择，尤其适合给老客户送祝福，增进感情。在新年前几天，可以送上几句真挚的祝福，配上精美的电子贺卡，条件允许下还可以提前送上一份新年礼品，这样很容易留下良好的印象，获得客户的好感，更利于促进后续的合作交流。

2、催单类
催单类邮件建议在新年前一个月发送，这样往往会有意想不到的效果。因为临近年末，或许是一年之中最后一次开单机会，客户看到你的开发信后，有机会在12月成功开出明年的订单。因此，在新年前适当提醒客户放假临近，告诉客户放假期间工厂会很忙，一直到年底，让客户紧张，刺激他们下单，让他们感到“再不买就买不到了”，促进成单。

3、活动类
活动促销类电子邮件对于新老客户来说都适用，主要向客户介绍节假日期间推出的促销活动或者上新产品。客户在新年期间对新产品的接受程度很高，再加上节假日的优惠活动更能促进订单的成交。

二、邮件注意事项
1、客户新年放假时间
不同类型的新年邮件，最佳发送时间也不同，比如祝福类邮件通常新年前一周发送比较好。当然也可以按照客户具体放假时间来确定发送时间，因为有些国家的放假并不一致，所以要提前确定好客户放假的时间安排，不然发早了就效果不大，发晚了又错失良机。因为很多国家圣诞节跟元旦新年一起放假，所以下面整理部分国家圣诞节至新年放假时间，大家可以参考一下：

2、邮件标题
邮件标题应该简洁明了，突出主题，比如在写活动营销类邮件时，标题可以为“2023新年+产品+描述”等。标题一定要突出重点，避免标题党。更多邮件写作注意事项可以查看往期写过的文章。

三、邮件模板
别只会Happy New Year啦！下面这些模板可以给你提供参考，有需要的小伙伴记得收藏好哦~

模板1：
Dear XX,
Happy New Year ！
New Year holidays are drawing near again. We wish you and your family a Happy New Year.
May your New Year be filled with special moments, warmth, peace and happiness, and the happiness of those around you. 
I wish you a happy and happy New Year. My responsibility is to provide you with our best products and quality services.
I hope next year will be a prosperous and fruitful year for both of us!
Last but not least, once you have any questions about *** (product) in the next few days, we hope you can contact us at any time. We are very grateful.
Yours sincerely

模板:2：
My dearest
Happy New Year !!!
Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.
Yours sincerely

模板3：
Dear XXX 
Happy New Year 2023！
We would like to extend our warm wishes for the upcoming holiday .
May your New Year be filled with special moments, warmth, peace and happiness, and I wish you a happy New Year.
It's my honor to contact with you before, and my duty is to give you our best products and excellent service.
Hope the next year is a prosperous and harvest year for both of us !
Last but not least, once you have any inquiry about XXX（产品）in the following days, hope you could feel free to contact with us, which is greatly appreciated.
Yours sincerely

模板4：
Dear XXX
Wish you  Happy New year！

And many thanks for your contiguous support in the past years, we wish both business goes well in the coming 2023.
Together with my best wishes for you and your family. May your new year full of happiness and your esteemed company prosperous.
Yours sincerely

模板5：
Dear XXX,
We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a prosperous New Year. 
We also would like to take this opportunity to say thank you for your business and support over the years.

四、新年问候优美英文例句

Happy 2023! I wish you a new year filled with prosperity, joy, and contentment. 

On New Year's Day and every day, we wish you joy and fulfillment. Happy new year! 

We wish you a new year filled with wonder, peace, and meaning. Happy 2023! 

I hope you are blessed with delight, fulfillment, and peace in the new year. 

I wish you a wonderful new year filled with abundance, joy, and treasured moments. May 2023 be your best year yet! 

I hope 2023 is a year of great happiness and success for you. Have a wonderful new year! 

We are grateful for our work with you in 2016, and we look forward to working together in the new year. Happy 2023!

Thank you for being a customer at our 公司名称. We look forward to serving you in 2023. We wish you peace, happiness, and abundant good health in the new year. 

Thank you for your business in 2023. It has been a pleasure helping you reach your goals, and we look forward to serving you again in the new year. We wish you a prosperous and wonderful 2023! 

We are delighted to have you as a customer, and we look forward to serving you in the new year. Have a terrific 2023!

I appreciate your contribution to our success this year. I wish you peace, joy, and fulfillment in 2023. Happy new year! 

We are really grateful to you for every work you have awarded to me and my company, working for you has been fun, we hope for more work and opportunities from you, thank you and a happy New Year!

New Year is on the way and I really do thank you for all that business and opportunities you have given to me. Wishing you a prosperous New Year!

Last year has come and gone, we feel so lucky to get you as customer. We are looking forward to a new year that brings new challenges and opportunities. Happy and Prosperous New year!

It is a pleasure doing business with you, thank you for all the trust and work on us, we are looking forward to a new year filled with plenty of work and opportunities from you, once again wishing you a Happy and Prosperous New year!

May you continue to trust and rely on our company. We highly appreciate your continued support. Stay to be our first and number 1 client! Wishing you a prosperous New Year!

With 2022 coming to a close, we wanted to reach out and send our best wishes to you and yours! I hope that 2022 holds success and good fortune in any endeavour you pursue. It has been a pleasure getting to know you and your organization this year.

One of the greatest joys of this season is the  opportunity to say thank you and to wish you the very best for the New Year.

Here is to a prosperous 2023! We appreciate the time you have spent working with us!

With 2022 winding down and 2023 right around the corner, we wanted to say thank you for supporting our cause, and we applaud your continued backing in the future. Here is a toast to you!

Last year has came and gone. We were lucky to get you as customer. Let us look forward a new year that brings new opportunities and Challenges. Happy and Prosperous New year.

The team at 公司名称 wishes you peace, joy and prosperity throughout the coming year. Thank you for your continued support and partnership. We look forward to working with you in the years to come.

When we here at 公司名称 think of all the benefits of being in our business, we quickly think of our relationships with great customers like you. Thank you for giving us the chance to do what we enjoy.

As the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to shape our business. It's been quite a year for us all! We hope that 2023 has been just as memorable for you, your colleagues and your loved ones. We look forward to working with you in the years to come.

At this special time of year, we give thanks for clients like you who have made our jobs easier and our lives more fulfilling. Thank you for being you. From all of us at 公司名称.

We would like to express our sincerest appreciation for the trust you have placed in us and best wishes for the holidays.

May this new year brings all the crazy colors and fun in your life. I wish all the negativity and difficulties also end with this year and 2023 bring success and desired results for you.

New is the year, new are the hopes, new is the resolution, new are the spirits, and new are my warm wishes just for you. Have a promising and fulfilling New Year.

For years we have nurtured this relationship. We are soon going to add another year to our association. Wishing a warm and prosperous New Year 2023 to all our customers.

May the year of 2023 bring along lots of opportunities for us to help you serve with greater excellence. We pray for a stronger association in the coming year. Best New Year wishes.

箱讯科技智慧国际物流AnyCase平台是一家上海货代公司旗下基于物流大数据的国际货运平台，箱讯科技在上海、苏州、常熟设有多个分公司，服务全国10000+客户行业，为客户提供货代、海运、空运、铁路整箱、海运整箱、海运拼箱、拖车报关、采购、订舱、清关、转关、仓储物流、代办货运保险、代办各种证书、代理检验/检疫等一条龙的智能进出口物流服务，并提供海运价格查询和海运运费查询，欢迎来电咨询400-1567-881。